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What is this Ice Bucket Challenge all about?

What is this Ice Bucket Challenge all about?

Recently, I was challenged to take part in the ALS Ice Bucket Challenge. You may have seen some celebrities around the world taking part, pouring buckets of ice over their heads, and nominating other people to do the same. And THEN remembering to remind people to donate.

But what is the ice bucket challenge all about? What is it in aid of? And why ice? Why not a running challenge, or a laying in the warm sun drinking mojitos challenge?

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( Posted in: Motivation )

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